Chevrolet is a brand of cars and trucks based in the United States belonging to the General Motors group. It was born from the alliance of Louis Chevrolet and William Crapo Durant on November 3, 1911, in the United States, manufacturing robust automobiles.

Currently, Chevrolet increased its participation in the global market from the implementation of the new concept of global design called GPix or Global Pix, with which it began to present its first vehicles called "global", which began to be sold in Asia, Europe and America together with the United States. The first vehicle presented with this feature was the Chevrolet Aveo, presented in the Chinese market. Later, new presentations began to take place, featuring the Chevrolet Cruze, Chevrolet Impala and Chevrolet Captiva models, who shared design features with the Aveo. This policy, in addition to renewing the face of Chevrolet in the world, reaffirmed its position in different markets, where the brand used models of other brands owned by General Motors to sell them under the Chevrolet brand. Another project generated by this new design current is the so-called "Living Project", developed in the Mercosur and from which the Chevrolet Agile, Chevrolet Montana and the new generation of Chevrolet Cobalt models were conceived, presented on June 16, 2011 in the Buenos Aires Motor Show.

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At the sport level, Chevrolet had participation in international categories, as well as in local categories of different countries. Worldwide, it was three times world champion of teams in the World Touring Car Championship, at the same time having reaped four drivers' titles with the Chevrolet Cruze I model, while, although it never obtained absolute victories in the popular endurance competition , known as the 24 Hours of Le Mans, did win in the GTS classes (2001, 2002 and 2004), GT1 (2005, 2006 and 2009) and GTE (2011 and 2015), all with the Chevrolet Corvette model. At the same time, in the United States, he exercises a wide domain in the statistics of the NASCAR series, counting 30 titles in the NASCAR Cup Series (NASCAR First Division) and having among his main referents Dale Earnhardt Sr., one of the two top champions of the category with 7 titles, all of them conquered at the command of Chevrolet units. At the same time, currently, Chevrolet is next to Honda, one of the two exclusive engine suppliers for the IndyCar Series, while in the popular Dakar Rally category several drivers participating in the cars division choose drivers of the Chevrolet brand to Equip your units, commonly called buggies. A standard in this category that knew how to compete using these engines was Robby Gordon, recognized for his participation with Hummer vehicles powered by Chevrolet engines.

On the other hand, the mechanics of the Chevrolet models are used by different craft manufacturers for the development of supercars. For this, the V8 drivers of the North American firm (mainly those of the last generations of the Chevrolet Corvette model) are taken into account for the production of craft prototypes such as the Hennessey Venom GT, the SSC Ultimate Aero or the Tauro Sport Auto, between others.

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Chevrolet was founded on November 3, 1911 on the initiative of the Swiss-French racing driver Louis Chevrolet, in collaboration with the French engineer Ettienne Planche and later with the businessman William C. Durant, who was in charge of financing the project. The company was born as the Chevrolet Motor Car Company and its foundation was the most effective strategy put forward by Durant to resume the leadership of General Motors, from which he was expelled in 1910 after his first major financial crisis. After the taking of the control of the General Motors on the part of the financial organisms, William C. Durant (that did not have the most minimum knowledge of mechanics, much less was interested in putting it into practice) in his eagerness of wanting to recover his business lost and seeing a great future in the sale of automobiles, decided to invest part of his fortune in the creation of a new brand of cars, with which to recover what was once his.

William Durant would finally have a similar ending, when in 1920 he again put GM back on the verge of bankruptcy, which again earned him the expulsion of the company, but this time definitively. He no longer counted on his large family fortune, which had been squandered in the creation of these companies and trying to acquire new signatures to be able to reinstall in the market. His stock market maneuvers no longer had an effect, so he would end up in ruins, dying in 1947 and suffering the same end as his ex-partner Louis Chevrolet, whose financial misfortune was one of the main responsible.

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Chevrolet always remained as the flagship of General Motors. Even after the year 2000, the brand remained at the forefront of the international market, losing in 2009, after the bankruptcy suffered by GM. Even so, the brand remained firm within the organic scheme of the company, being the most profitable within the conglomerate. Worldwide, Chevrolet had a strong presence in markets such as North America, South America and began its expansion within Asia and Africa. In some markets such as South America used models used by other brands of General Motors to be sold under the Chevrolet brand, in the case of South America, Chevrolet vehicles were based on the German Opel line. As of 2005 Chevrolet is developing a globalization campaign with the transformation of the Korean subsidiary GM-Daewoo into Chevrolet Europe, basing its range first on models of Daewoo origin. Later, it began to market global vehicles, such as the Chevrolet Aveo, the Chevrolet Cruze or the Chevrolet Captiva, adding Chevrolet Malibú to the US, in its version presented in 2011.

Throughout its history, Chevrolet manufactured models that were successful around the world, such as the Chevrolet Corvette and the Chevrolet Camaro. The Chevrolet Impala, Chevrolet Malibú and Chevrolet Monte Carlo models are also remembered. In other countries such as Argentina or Brazil, Chevrolet Chevy and Chevrolet Opala models were produced respectively. The first was a derivative of the American Chevrolet Nova, but despite being a success in the market it would only last 9 years in production, product of the retirement of GM from Argentina in 1978. While the second, it was the most successful car in the Brazilian industry, reaching one million units produced, in its 28 years of existence.

Currently, Chevrolet is using its experience with the VOLT Chevrolet Volt (presented as an extended range electric vehicle as it is a hybrid with electric motor and combustion line) to launch the BOLT, this already fully electric and autonomy provided above of 300 km. At the beginning of December 2013, the company announced a reorganization by which it would leave (as it did) the European market no later than 12/31/2015 after two years of notice to the dealers that marks the European law.