Volvo Car Corporation
Volvo Cars is a Swedish car factory based in Torslanda, Gothenburg, a subsidiary of the Chinese automaker Geely. It was originally founded in 1927 by engineer Gustav Larson and economist Assar Gabrielsson, as a subsidiary of the bearing manufacturer SKF. Although it is often confused with the Swedish-owned conglomerate AB Volvo (manufacturer of industrial vehicles, trucks, buses and construction equipment) the two firms have been independent since AB Volvo sold Volvo Cars in 1999 to Ford Motor Company to be part of the group called Premier Automotive Group. At present, the company belongs to the Chinese company Zhejiang Geely Holding Group, which acquired Volvo from Ford in 2010 for 1,384.6 million euros.
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The Volvo company was founded in Gothenburg, Sweden, in 1927. It was created as a total subsidiary of the company Svenska Kullagerfabriken (SKF). Assar Gabrielsson was appointed as executive director and Gustav Larson, the technical director. In 1927, Assar Gabrielsson and Gustav Larson said, "Cars are driven by human beings. The guiding principle of everything we do in Volvo, therefore, is and should remain, safety. "The Volvo brand (which in Latin means ruedo) was first registered by SKF on May 11, 1915 with the intention of using it for a special series of ball bearings for the US market ( although in the trademark application, it was also designated for the purpose of automobiles), but it was never used for this purpose. The SKF brand as seen today was used instead for all SKF products. Some pre-series of sealed Volvo bearings with the "Volvo" brand were manufactured, but they were never released, and it was not until 1927 that the brand was used again, now as a brand for a car and a company name.
The first Volvo car left the assembly line on April 14, 1927, and it was called the Volvo ÖV 4. After this the company produced closed-top and cabriolet vehicles, designed for the strong climate and terrain of Sweden. In the application for registration for the Volvo logo in 1927, a copy of the entire radiator was simply used for the ÖV4, seen from the front.
The Volvo certificate of conformity is available for all Volvo built by the European market.
In the early 1970s Volvo acquired the division for passenger vehicles of the Dutch company DAF and marketed its small cars such as Volvos before launching the 300 Series, built in the Netherlands, which became one of the best-selling cars in the British market in the 1980s. Volvo Group, as one of the largest manufacturers of commercial vehicles in the world, took the initiative to sell its car production in 1999 in order to focus its efforts entirely on the commercial vehicle market .
The Ford Motor Company, meanwhile, saw the advantages of acquiring a prestigious European car manufacturer, well known for its safety aspects, as an additive to its Premier Automotive Group division. The acquisition of Volvo Cars was announced on January 28, 1999,
Volvo entered the European Touring Car Championship with the Volvo 240 in the mid-1980s. Their cars also entered the Guide race, which is part of the Macau Grand Prix in 1985, 1986, and 1987, winning in 1985 and 1986 .Volvo also entered the British Touring Car Championship in the 1990s with Tom Walkinshaw Racing. This association was responsible for the controversial 850 Estate Racing car, which is only presented as non-competitive when the FIA ??allowed the use of aerodynamic aids in 1995. TWR built and managed the 850 Saloon, with six wins in 1995 and five wins in 1996 , and the S40, with a victory in 1997 in the championship. In 1998, TWR Volvo won the championship, with Rickard Rydell driving the S40R.
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In January 2013, the Volvo V40 model has been awarded the 2013 Car of the Year Award from the Readers, organized by the Vanguardia and the Iberian Press Editorial. In March 2018, the Volvo XC40 model was awarded as "Car European Year 2018 "at the Motor Show in Geneva, Switzerland. This was the first time in the history of the brand that won the European award. As the first electric car of the Swedish brand, the Volvo XC40 will join the hybrid option, although Volvo's intention is to become a brand that produces only electrified cars.